If you are shopping around for a diamond, you need to be extremely careful. Firstly, you need to avoid any risks such as over paying for a diamond or buying a fake. This is why it is so important to make a decision based on lengthy researches and getting expert help if needed. When you buy a diamond you are making a serious investment and you need to protect this investment.
Good research is important
Before you actually go to buy your diamond, carefully research the topic. Online you will find thousands of reliable resources, where you can read about anything you want to know regarding diamonds. If you are still not sure whether or not you can make a good buying decision, you can get professional help from a jeweler. Invest quality time in research and you will be able to get the best value for your money. Especially if you do not have good experience in the field of buying diamonds or jewelry in general, you should be extra careful from where you buy diamonds…
Too good to be true…
You will come cross so many online ads saying they sell diamonds 50% off, or 30% off, or offering special deals. You need to know that diamonds do not depreciate over time and they represent a recession proof investment. Therefore, getting diamonds at half their real value is impossible. Fake advertising can also lead you to buy fake diamonds (or “synthetic” diamonds made in the lab), other high polished cheaper gemstones, and so on.
Also, there is a huge difference between an appraisal and a real market value. A jeweler can appraise a ring at $6,000, but you won’t be able to sell it for more ta $4,500 (its real market value). Yet another common type of false advertising is what is called a “clarity enhanced” diamond. Yes, you might buy such a clarity enhanced diamond for cheap, but you should know jewelers can use special “filing” techniques to make the diamond look particularly clear. Over time, the filling can come out, and you are left with nothing more than a shattered , chipped diamond that is not clear and not as valuable as the price you paid for it. Be very careful with such advertisements, and stay away from bargains. Diamonds are expensive because they are rare, so do not expect to buy a 3 carat ring at $3,000.
Never buy a diamond that does not come with a genuine certification such as one offered by the GIA (Gemological Institute of America). These certifications represent your proof that the diamond is genuine, and it will display several features such as its clarity, color, cut and other such important features. With this certification, your investment is extremely secure. Without it, you might not even be able to sell your diamond in the future.
Make sure to keep all this information in mind when you are searching to buy diamonds. Make a well informed decision and reach out to experts whenever you are not sure about things.